Year 2 of the women's line up began over a brain storming session in the original Faction HQ. Tony and I chatted the morning away about the art we like and how we could create something unique for the ski designs. The Ambit ski was born from 3 separate ideas that I had in my sketchbook and how to join them up to create something unusual and quirky.
The Supertonic was inspired by a random street art symbol that I had tagged on an old canvas, destined for the scrap pile. This canvas had somehow made it onto a photograph of something else we were looking at, and yet Tony's creative eye had spotted it. I remember his words being "That's a design, right there!" From that one happy accident we developed the rest of the ski art.
These are my favourite things about Faction. Never looking for the obvious they seek to create the new by hunting for ideas and never ruling anything out. The whole line has been about seeking out inspiration. A skateboard graphic, a wave collage forged from a day sat on the beach with a bust up ACL. Real moments, becoming realised art.