In October 2013 Faction teamed up with the Peloton & Co store in Spitalfields London to create a winter base for their 2013/14 collection.
Thursday 24th October was the launch party to showcase the art and products. And in usual skier style we gathered up our stuff that very morning and pegged it to East London. Just like we were running for the first lift- with toast in our mouths, and our ski boots still undone.
I had enlisted the help of 2 friends with van, to transport the 3 paintings that had become the original art for the women skis that year. On arrival I found the rest of the Faction gang busing around hanging jackets, creating wall bio’s, and placing skis…trying not to disrupt the existing products and members off staff that already resided there.
We hung 2 of my pieces over the coffee bar, and the other next to the women’s line display. And once everyone was happy with their efforts we did the next important thing of all going for food and having a good old catch up.
Later that evening the in store party filled up with Faction friends, but being shy of a drink I did my usual disappearing act to meet up with an old friend for a cup of tea.